If you’ve been awake today, you’ve probably had enough time to see someone working to hit their protein goals.
Scroll through TikTok, and you’ll see videos of people instructing others on how to count their protein intake, gram by gram, or even filming themselves staying up late to eat food they’re not necessarily hungry for in the name of hitting that protein goal. Outside the internet, you may see people carrying drinks infused with protein powder (protein-infused Diet Coke, anyone?) or worrying they’re not getting enough protein to hit their gym goals, often purchasing expensive bars or prioritizing large slabs of meat at meal times.
The kicker, though, is that it’s
Protein Is Every Fitness Guru’s Latest Obsession. What if We Told You You’ve Probably Had Enough Protein Today?
