Frisco’s Dude Perfect reveals new headquarters with help from Tom Brady, CeeDee Lamb

Dude Perfect unveiled its new 36,000-square-foot Frisco headquarters in a YouTube video over the weekend with help from some big names in sports and media.
Advertisement
The quintet behind the sports media phenomenon — Texas A&M alumni Garrett Hilbert, Cody Jones, Tyler Toney and twins Coby and Cory Cotton — walked into their lobby where Tom Brady posed as a receptionist answering phones.
Advertisement
Later in the video, as a cheeky nod to Deflategate, the former NFL quarterback threw a deflated football.
News Roundups Catch up on the day’s news you need to know. SIGN UP Or with: Google Facebook By signing up you agree to our Terms of Service and Privacy Policy
Pro golfer and North Texas resident Bryson DeChambeau put the Dudes’ new putting course to use, hitting a ball into a hole from the floor above — the sort of trick shot that propelled the group into YouTube stardom.
Dallas Cowboys wide receiver CeeDee Lamb graced their football field and stand-up comedian Nate Bargatze did the same for their basketball court (he joked about being an obvious fit for the segment).
Advertisement
The star-studded cast also featured Olympic champion Noah Lyles, YouTuber MrBeast and WWE Champion Cody Rhodes.
The new $3 million office space is located at 15900 Gateway Drive in Jerry Jones’ Star Business Park and near the headquarters for the PGA of America. Dude Perfect’s former headquarters, which the company had occupied since 2017, were also in Frisco.
“We’re going to add a lot of fun stuff to the office. We’re growing and we need space, so we’re pumped for that,” Coby Cotton told The Dallas Morning News last March about the company’s move.
Advertisement
Toney also told The News the group is a bit isolated from the YouTube community because of where they’re headquartered.
Advertisement
But, as Coby Cotton said at an event last October, they love living in the Dallas area. “For a channel that has been so focused on sports, you can’t find a better city.”
The YouTubers also have dreams for a Disney World-like entertainment complex. City representatives from across the country are already trying to woo them.
“We’ve flown all over to see what’s going to be best,” Coby Cotton said to The News in March.
Advertisement
Dude Perfect launched on YouTube in 2009 and has since amassed over 60 million subscribers. Fellow peers on the platform have come and gone.
For the Dudes, the legacy of their company and evolving to maintain relevance appear to be top of mind.
“We’re not going to be doing trick shots when we’re 60 years old,” Toney said last March. “We want this to be more than just the five of us so that it can stand on its own as a brand name.”