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HomeHealthCheetos and Doritos Ditch Iconic Colors in Health Push

Cheetos and Doritos Ditch Iconic Colors in Health Push

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
A new line of Cheetos and Doritos won’t leave anyone’s fingers orange.
PepsiCo Inc. is introducing “naked” versions of its popular snacks that strip out artificial dyes as part of its push to boost healthier options. The offerings — marketed as “Simply NKD” — don’t have any added colors, leaving them a natural pale yellow instead of the bright hues for which the brands are known.

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