Yeti has acquired the intellectual property of Southwest Florida-based shaker bottle company, Helimix.
The acquisition is part of Yeti’s strategy to expand into the $2.5 billion health and wellness market.
Yeti plans to relaunch an updated version of the Helimix design to drive growth in 2026.
If you’ve ever sipped from a Yeti Rambler or packed a cooler for a beach day, the Texas-based brand behind those very same stainless-steel tumblers and ice chests is making a bold play in the booming health and wellness space — and the roots of this move trace to Southwest Florida.
That’s one of the Southwest Florida milestones we’re hitting in today’s In the Know.
Here’s what to know.
Yeti draws from Southwest Florida innovation as part of its goals
Made public this month, Yeti Holdings acquired the design, tooling and intellectual property of Helimix, a small but influential drinkware company known for its patented vortex shaker bottle. The Southwest Florida firm built a cult following with a simple promise that helped the brand stand out in a crowded fitness arena: No extra parts, just a hexagonal design that creates a tornado-like mix for protein shakes and supplements.
YETI’s monster move brings SW Florida innovation to worldwide market
