Google is ready to bet on the idea that less is more, and to do so, it’s planning to emulate one of the most popular fitness wearable brands.
For years now, the battle has been about who can fit the most features in their smartwatch and fitness band, the best connectivity with the companion device, screen sizes, AI tech, and more.
Google-owned Fitbit, however, wants to go screen less.
The development was highlighted by Bloomberg, though around the same time, Google’s ‘Performance Advisor,’ Stephen Curry, also teased the device on social media.
According to the Bloomberg report, Google aims to release the screen less Fitbit band sometime later this year. The tech giant will reportedly go the subscription route, but still offer some basic functionality to free users.
Fitbit’s Whoop-like screen less fitness tracker is real
