Though smart rings with health capabilities have been growing in popularity, Apple has no plans to join the smart ring market, according to Bloomberg’s Mark Gurman. While Apple explored the idea, there is no active development of a ring going on at this time, and Apple has no plans to launch a ring.
Samsung’s Galaxy Ring Samsung’s Galaxy Ring
Smart rings on the market from companies like Oura measure heart rate, track body temperature, and have sleep tracking capabilities, all of which are functions of the Apple Watch. If Apple released a smart ring, it would have the same feature set of the Apple Watch, and it would likely cannibalize Apple Watch sales.
Back in February, Gurman said that Apple’s industrial team had suggested that Apple work on a smart ring, with the device possibly serving as a lower-cost alternative to the Apple Watch. Apple executives apparently weren’t interested, and active development didn’t happen.
Gurman’s report followed a February rumor from Korean site Electronic Times, which said that Apple was


