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This week, neurotech startup Neurable launched its MW75 Neuro headphones with a pretty seductive pitch—one that I’m not quite buying.
Just slip on this pair of headphones, and you’ll gain unprecedented access to your brain’s inner workings. Track your focus. Measure your mental fatigue. Quantify your cognitive performance. It’s supposed to be the quantified-self movement’s next frontier—moving from steps and heart rates to the most intimate data source of all: your brainwaves.
If you ask me, a pair of headphones that can read your mind sounds either too good to be true, or too creepy to be good. Neurable doesn’t plan to stop at headphones, and they aren’t the only company making a name in the space. Glasses, helmets, what have you—the next wave of wearable devices are targeting the brain. Whether you find it tempting or find it terrifying, the real question: Is this technology even real? Can
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