Prime Day is almost here — again. Amazon’s annual sale is now semi-annual, with the next one taking place Oct. 7-8. This one is called Prime Big Deal Days, and it’s two days long.
We can expect that Amazon will cut prices on its company-owned brands, like Kindle, Ring, and Alexa devices, during this deals event. But more retailers, including Apple, Samsung, Oura, Google, and Garmin, slash prices on their health trackers to participate. So, what does this mean for you? October Prime Day could be a great time to buy a wishlist item you’ve been putting off, or get your holiday shopping done early.
Also: The best smartwatches we’ve tested
I’m rounding up some of the more attractive smartwatch and fitness tracker deals on sale ahead of and during the October Prime Day event. I’m only including products I have tested myself or a ZDNET colleague has tested and recommended. While the product offerings below could compel you to buy a smartwatch now, I’d advise waiting until two weeks from now, when the prices could be further cut.
Best early Prime Day smartwatch and fitness tracker deals
When is October Prime Day 2025?
Prime Big Deals Day takes place from October 7 through October 8 this year. During the sale, the retailer cuts prices on thousands of products (and many products from brands it owns, like Kindle, Alexa, Ring, and more).
Are smartwatches really cheaper on Prime Day?
You might not see the same substantial deals you’ll see on Amazon-owned devices, like Kindle or Alexa devices, on smartwatches. Still, retailers like Apple, Samsung, and Google, just debuted their new lineup of products, and as demand rises for the newer generations of smartwatches, the demand for older generations declines. This is great for budget-conscious consumers not interested in the newest and shiniest devices.
How did we choose these Prime Day deals?
ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What are the best early Prime Day deals?
ZDNET’s experts have been searching through early Prime Day and other sales to find the best discounts by category. These are the best deals live now:
Best Prime Day deals
Best Prime Day deals under $100
Best Prime Day deals under $25
Best Prime Day Apple deals
Best Prime Day Samsung deals
Best Prime Day laptop deals
Best Prime Day TV deals
Best Prime Day smartwatch and fitness trackers deals
Best Prime Day phone deals
Best Prime Day tablet deals
Best Prime Day PC gaming deals
Best Prime Day headphones deals
Best Prime Day Kindle deals
Best Prime Day Amazon Echo device deals
Best Prime Day EcoFlow deals
Best Prime Day Anker deals
And the best deals from other retailers:
Best October Prime Day smartwatch and fitness tracker deals
