Do you know Stephen Donnelly? No ? He is the author of one achievement: the Irish health minister introduced a rule in late May that required labels on bottles of alcoholic beverages to state that “alcohol consumption causes liver disease” and “the direct link between have” should be written. Alcohol and Deadly Cancer”.
Something tells us the Addiction France Association dreams of having a minister of this level. One of this organization’s favorite activities is to bring to court wine industry professionals whose com campaigns make the mistake of exposing wine.
Simple gesture?
As their final sanitation crusade testifies, the former ANPAA never quite digested the relaxation of the Avin law. This time, the publicly funded organization is filing a complaint against LVMH for the launch of a cuvée called “Dom Pérignon x Lady Gaga”, supported by an active campaign on social networks, which features American star Lady Gaga.
“Lady Gaga, known for mastering the art of reinvention, and Dom Pérignon, known for their ability to explore the boundaries of creation, sign a cuvée that seals the union of their two creative visions.” gives”, we argue. at the house of moet hennessy, And Addiction France responded: “Influential people and celebrities stage themselves with alcohol brands, and Addiction France condemns this. For a brand, using the proximity built between an influencer, a celebrity and their community is effective in reaching a younger audience, who are encouraged to drink more.
encourage young people to drink champagne that sells for between 300 and 600 € depending on the vintage? Our neck falls! Furthermore, each time, between the time Addiction France files the complaint and the time the case is decided, the guilty campaign has long ceased. So, gestures will continue to exist and, who knows, will the law become stricter? Happy to “pay” Bernard Arnault? Happy to destroy a sector that brings 13 billion euros to the trade balance? The hearing of Paris’s TGI on January 10 will probably provide the answer.
This article will be found in the July/August issue of La Revue du Vin de France, on newsstands July 5. If you are not a subscriber, subscribe to consult the magazine and our files online.
Dom Pérignon in the eyes of hygienists
