In this artist’s rendering provided by Fanatics are T-shirts part of the LA Strong custom logo and apparel line that will raise money for organizations assisting those impacted by the recent wildfires. (Fanatics via AP)
LOS ANGELES – Los Angeles sports organizations are uniting to launch an “LA Strong” custom logo and apparel line that will raise money for organizations assisting those impacted by this week’s devastating wildfires.
Fanatics announced Friday that T-shirts featuring the new logo will be available to purchase on team and league online stores, as well as the Fanatics website. The collaboration spans eight leagues, the University of Southern California and the 2028 Los Angeles Olympic organizing committee.
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The sports organizations and Fanatics will donate all proceeds from the initiative to the American Red Cross and Los Angles Fire Department Foundation. LA Strong hoodies will also be available in the coming weeks.
“What’s happening is absolutely gut-wrenching and it’s our duty to use our platform in any way we can,” said Fanatics founder Michael Rubin in a statement. He said he was heartbroken to watch the “horror continue to unfold across Los Angeles and completely upend so many lives.
‘LA Strong’ logo and custom shirts unveiled to aid Los Angeles wildfire recovery efforts
