In London, legendary party hotspot Tramp is opening a 16,000-square-foot wellness club called Tramp Health. On the Riviera Maya in Mexico, the Rosewood Mayakoba now offers guests after-dark programming like moonlight yoga and full moon celebrations with a spirit-free bar. And on Ibiza, the Balearic island known for revelry, the new Soho Farmhouse Ibiza is starting health retreats and trying to position itself as a haven of relaxation.
Hospitality businesses are adapting to a cultural shift positing wellness as a top priority, with more people focusing on their health and fewer splashing out on bottle service in bars. According a Gallup poll in July, a record low percentage of Americans—54%—said they drink alcohol, the lowest figure since Gallup began tracking the question in 1939. A belief among Americans that even moderate drinking is bad for one’s health is now the majority view for the first time, Gallup says.
Wellness Is the New Nightlife
