In case you hadn’t heard, Black Friday deals here, and if you’ve been waiting to upgrade your running shoes, you’ve come to the right place. I’ve been covering Black Friday for the past decade, and I review running shoes for a living and run marathons for fun, so I know what to look for when shopping.
My favorite Black Friday running shoe deal right now if the Nike Pegasus 41 for just $69 at Nike, which is a huge $76 discount. To save you from scrolling, I’ve hand-picked the best deals out there right now from Hoka, New Balance, Nike, Asics, and more. As a team, we’ve run hundreds of miles in all of the shoes listed below, so you can be sure they come with our nod of approval.
Nike Pegasus 41: was $145 now $69 @ Nike
New Balance FuelCell Rebel V4: was $139 now $78 @ Amazon
Nike Zoom Fly 6: was $180 now $93 @ Nike
Hoka Mach 6: was $140 now $98 @ Hoka
New Balance Fresh Foam X Hierro V9: was $159 now $105 @ Amazon
Hoka Speedgoat 6: was $155 now $109 @ Hoka
Nike Vaporfly 4: was $270 now $123 @ Nike
Asics Gel Nimbus 27: was $165 now $124 @ Asics
New Balance FuelCell Supercomp Elite V4: was $249 now $134 @ Amazon
New Balance FuelCell Supercomp Trainer V3: was $179 now $137 @ Amazon
Hoka Bondi 9: was $175 now $139 @ Hoka
Best Black Friday Hoka deals
Hoka Mach 6: was $140 now $98 at HOKA US
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The Hoka Mach 6 is a lightweight and versatile trainer that I go back to again and again when I’m not testing something new. Both the men’s and women’s shoe are available in a wide range of colors and sizes in the sale.
Shop the women’s deal
Hoka Speedgoat 6: was $155 now $109 at HOKA US
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I rate the Hoka Speedgoat 6 as the best trail-running shoe for most people, thanks to its comfortable ride and reliable grip on a range of terrain. One color of the women’s shoe is on sale in a wide range of sizes.
Hoka Bondi 9: was $175 now $139 at HOKA US
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The Hoka Bondi 9 is an ultra-cushioned walking shoe that can also handle some everyday running thanks to its Durabrasion rubber outsole. There are loads of different colorways for this versatile men’s shoe on sale right now.
Best Black Friday New Balance deals
Save 44%
New Balance FuelCell Rebel V4: was $139 now $78 at Amazon
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The FuelCell Rebel V4 is on sale at Amazon right now, with a huge 44% off. The tempo training shoes are designed to be a training companion to one of New Balance’s faster carbon fibre running shoes. They are lightweight and bouncy, perfect for tempo runs and faster speed training, as well as races.
New Balance Foam X Hierro v9: was $159 now $105 at Amazon
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The New Balance Fresh Foam X Hierro v9 brings the comfort of cushioned road running shoes to the trails, and is still stable and grips well thanks to the Vibram Megagrip outsole. It’s not ideal for faster runs and isn’t built for highly technical or muddy terrain, but can handle most trails well and is more comfortable than most trail shoes. For $100, this is a great shoe at a great price.
Save 46%
New Balance FuelCell Supercomp Elite V4: was $249 now $134 at Amazon
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The New Balance FuelCell SC Elite v4 is a great-looking, marathon-friendly shoe that can handle a mixture of paces. It’s last season’s racer, but don’t let this put you off – right now it has a huge 46% off in the Amazon New Balance Black Friday sale.
New Balance SC Trainer v3: was $179 now $137 at Amazon
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The SC Trainer v3 is a plated training shoe that’s comfortable for easy runs but has enough punch for faster efforts as well. It’s a bit overpriced at MSRP, in my opinion, but the $42 saving you get with this deal make it well worth considering.
Best Black Friday Nike deals
Nike Pegasus 41: was $145 now $69 at NIKE
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Clicking through all the options for the Pegasus 41 reveals two colors of the men’s shoe that are reduced to $92, which drops to $69 with the BFRIDAY code. The Pegasus 41 is a durable and reliable trainer that’s great for walking as well as running. The best deal on the women’s shoe drops it to $70.
Shop the women’s shoe deal
Nike Zoom Fly 6: was $180 now $93 at NIKE
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This is a corker of a deal on what I rate as the best running shoe in the Nike range. The Zoom Fly 6 is a great all-rounder, with a comfortable but fast ride that works well for all kinds of runs. The best deal on the shoe is on the red color of the women’s shoe, which is $124 in the sale and then $93 with the BFRIDAY code. The best deal on the men’s shoe is the light blue color, which is $101 after using the BFRIDAY code.
Shop the men’s shoe deal
Nike Vaporfly 4: was $270 now $123 at NIKE
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This is a gob-smacking deal on a carbon plate racing shoe, with one color of the women’s Vaporfly 4 reduced by around 55% to bring it down to $123 once you use the code BFRIDAY at checkout. There are great deals on the men’s Vaporfly 4 too, with the light blue/white model reduced to $152 using the BFRIDAY code.
Shop the men’s shoe deal
Nike Vomero 18: was $155 now $124 at NIKE
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The Vomero 18 doesn’t actually use the BFRIDAY code for this discount. Instead any color you see with ‘see price in cart’ listed gets a 20% reduction, bringing it down to $124. The Vomero 18 is a max-cushioned cruiser that’s ideal for protecting the body on long and easy runs.
Shop the men’s shoe deal
Best Black Friday Asics deals
Asics Gel Nimbus 27: was $165 now $124 at ASICS America
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The Asics Gel-Nimbus 27 is a small but significant update on the Gel-Nimbus 26 and one of the best max-cushioned daily trainers you can get. Perfect for beginners or experienced runners looking for a shoe for easy days, you can’t go wrong. This is the lowest I’ve ever seen the shoe drop.
Shop the women’s deal here
Best Black Friday On deals
On Cloudsurfer Trail: was $160 now $109.50 at On Running US
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The Cloudsurfer Trail takes the smooth, rolling feel of the road version and adds the grip you need for light trails. It’s also just as comfortable on the pavement, making it a great pick if your runs mix road and dirt paths. Now is your chance to buy and save $50!
On Cloudmonster: was $170 now $124.50 at On Running US
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The On Cloudmonster offers maximum cushioning with a lively, springy feel that makes running easier on your legs. I trained in these and ran my first marathon in them, so they have a soft spot in my heart, and I can vouch they’re great. The Cloudmonster 2 is also on sale right now with 20% off.
On Cloudmonster Hyper: was $220 now $150 at On Running US
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The popular On Cloudmonster lineup lives up to its name with seriously big soles, which might make some runners think they’ll feel heavy. If that worries you, the Cloudmonster Hyper is worth a try. It’s the lightest in the range but still delivers plenty of cushioning and that signature springy energy return.
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Fitness editor
Jane McGuire is Tom’s Guide’s Fitness editor, which means she looks after everything fitness related – from running gear to yoga mats. An avid runner, Jane has tested and reviewed fitness products for the past five years, so knows what to look for when finding a good running watch or a pair of shorts with pockets big enough for your smartphone. When she’s not pounding the pavements, you’ll find Jane striding round the Surrey Hills, taking far too many photos of her puppy.
Best Black Friday running shoe deals 2025: Hoka, New Balance, Nike, Asics and more
