The Dallas Zoo has launched a new initiative designed to make memberships more accessible to families across North Texas.
As part of the institution’s “Zoo For All” program, families who participate in Texas’s Supplemental Nutrition Assistance Program, and Women, Infants, and Childrenprograms can now purchase a one-year, family membership for $50 — more than $100 off the standard price.
According to Devan George, a zoo spokeswoman, the program serves to further the zoo’s commitment to accessibility, ensuring everyone “has the opportunity to explore one of Dallas’s most beloved education and conservation-focused destinations.”
“Zoo For All is a crucial step toward removing barriers and making sure every family can connect with animals, nature, and conservation in meaningful ways,” Lisa New, CEO of the Dallas Zoo, wrote in a statement. “That core belief is central to everything we do here at the zoo, and we’re so proud to roll out this new program to help us extend our reach to even more families.”
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According to George, Zoo For All participants will have access to the same benefits as any family-level member for one year, including:
Free daily admission for up to four people per day (with named adult cardholder present).
Free parking for one car per day.
Exclusive discounts on Gift Shop purchases, dining, additional guest tickets, rides (carousel, mini-train, VR experience), animal feedings, and premium exhibits like Destination: Dinosaurs and Dallas Zoo Lights Presented by Reliant.
Invitations to special member events, like Member Happy Hours and monthly Member Mornings.
Priority access to and discounts on zoo education programs, camps, and classes.
Reciprocal membership to more than 150 zoos and aquariums nationwide.
Subscription to Wild Edition, the zoo’s digital member newsletter.
Families who qualify can purchase their membership in person, at the zoo’s membership booth by presenting a valid EBT card along with a matching state-issued photo ID.
Those who don’t qualify will still have opportunities throughout the year to visit the zoo at discounted rates.
On average, George said, the Dallas Zoo welcomes nearly 60% of its visitors for $10 or less, with another 13% attending for free.
During the sweltering summer months of July and August, tickets drop to $15 for all guests. It’s the same time of year the zoo typically hosts other community programs such as Dollar Days, providing admission for, yes, just $1 per person.
“With Zoo For All, Dallas Zoo is extending these efforts to provide lasting impact – an entire year of access, exploration, and discovery – for even more families,” George said.
New initiative makes Dallas Zoo more accessible to SNAP, WIC families across North Texas
