This morning, I had to have my morning show partner, Laura, explain the current protein health craze to me. I have noticed that the amount of protein in foods has taken a bigger role on the label, but I’m not much of a trend-follower.
The trend of eating more protein is booming, driven by its strong links to weight loss, muscle building, and overall health/fitness, with consumers adding protein to everything from snacks to beverages for sustained energy and better aging support, fueled by social media and a focus on wellness post-pandemic.
Experts note most people already get enough protein, emphasizing whole foods and strategic intake over excessive supplementation.
Subway has joined the new protein craze currently sweeping across the country with their new Protein Pockets. The chain says:


