On Wednesday, Fitell Corporation (NASDAQ:FTEL) announced a major corporate transformation. The company is rebranding as GMEX Robotics Corporation as it pivots toward AI-driven robotics and smart consumer technologies.
The move signals the company’s intent to expand beyond its origins in fitness equipment e-commerce and position itself within the robotics and AI market.
The shift reflects a strategic effort to design and commercialize AI-powered robotic systems for everyday consumer use. The company will maintain its existing fitness operations as a foundational business.
New Name And Nasdaq Ticker
Following the corporate restructuring, the company has legally adopted the name GMEX Robotics Corporation, effective March 2, 2026.
Its ticker symbol on the Nasdaq Capital Market will change from “FTEL” to “GMEX,” with trading under the new ticker expected to begin as early as market open on March 12th, 2026.
The company noted that the transition requires no action from current shareholders; existing shares remain valid, and the CUSIP number will not change.
Leadership Highlights Strategic Direction
CEO Sam Lu described the rebrand as an expansion of the company’s capabilities rather than a departure from its roots. “This rebrand is a revolution in our ambition, but an evolution of our expertise,” Lu said, adding that the firm’s fitness market experience will directly inform its robotics approach.
Fitell Changes Name To GMEX Robotics As Company Moves Into AI, Robotics Market
