I picked the best Best Black Friday smartwatch and fitness tracker deals to shop

Oura Ring 4 | Save up to $150
Oura Ring 4
Save up to $150
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RingConn Gen 2 for $209 | Save $90
RingConn Gen 2 for $209
Save $90
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Apple Watch SE 3 for $200 | Save $50
Apple Watch SE 3 for $200
Save $50
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Apple Watch Series 11 for $340 | Save $60
Apple Watch Series 11 for $340
Save $60
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Pixel Watch 4 for $300 | Save $50
Pixel Watch 4 for $300
Save $50
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Apple Watch Series 10 42mm for $350 | Save $50
Apple Watch Series 10 42mm for $350
Save $50
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Withings ScanWatch Nova for $510 | Save $90
Withings ScanWatch Nova for $510
Save $90
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Samsung Galaxy Watch 7 for $130 | Save $120
Samsung Galaxy Watch 7 for $130
Save $120
View now View at Amazon
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Black Friday is hours away, and as sure as there is snow in December, there will be hot sales during Cyber Week. Unlike other deals events, like Amazon Prime Day, every retailer participates in Black Friday. Many of them are competing with each other, so the deals can be higher and the sales more abundant.
Also: Our favorite Black Friday deals live now
I review wearables for a living and know that Black Friday is historically a great time to buy a health tracker like a smartwatch, a fitness band, or a smart ring. Most of the major health technology brands, like Apple, Google, Samsung, and more, unveil new products during the fall and discount their older products shortly afterwards, often to some of the lowest prices we see all year. Some discounts are already applying on this year’s latest tech, including a $50 discount on the new Apple Watch SE 3 $50 off the Google Pixel Watch 4, a $50 discount on the Apple Watch Series 11, the recipient of a ZDNET Editors’ Choice award. Here are all of the best early Black Friday smartwatch and fitness tracker deals we’ve found so far.
Need more help making a decision? We here at test and review smartwatches constantly; that research can be found on our page on the best smartwatches of 2025.
Best Black Friday fitness tracker deals
Current price: $250
Original price: $350
You know her and you love her. The Oura Ring is the most popular smart ring ZDNET readers bought this year — and for good reason. The ring accurately tracks sleep, stress, and activity, and each morning delivers daily scores on these metrics. The daily feedback can encourage healthy habits. For example, after over a year of wearing the ring, I started to implement better habits that supplement sleep quality. This includes avoiding casual drinking and later meals.
The smart ring also charts your daily heart rate on a trend map that categorizes different heart rate zones into restored, relaxed, engaged, and stressed. It then takes this daily heart rate data to understand your cumulative stress, that is, how your body bounces back from its daily stressors over time. Another unique feature is Symptom Radar, Oura’s tool for monitoring potential strain or illness and alerting you right when it detects a variation from your baseline. Symptom Radar is especially helpful during cold and flu season: I’ve used it to track my recovery during and after a lousy cough or cold.
Oura does a wonderful job of not only rating your sleep or readiness, but also explaining why you received a specific score. This leads to a fuller understanding of habits that contribute to good or poor health.
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Current price: $209
Original price: $300
Maybe you aren’t interesting in spending $350 on an Oura Ring and an additional $70 on an annual subscription to unlock all the data it captures. The RingConn Gen 2 tracks your sleep and exercise similarly to Oura, but it’s much cheaper. The smart ring also has a record-high 12-day battery life, extending the amount of time you spend wearing the ring (and lessening the time you waste charging it).
This is a great first smart ring to purchase, especially if you want to monitor your sleep quality and stress.
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Current price: $200
Original price: $250
Before this $50 discount, the Apple Watch SE 3 was already the best value Apple Watch out of the 2025 lineup. A $50 discount makes it even more attractive to the budget-conscious fitness trackers looking for a smartwatch that will easily pair with their iPhone.
Think of the Apple Watch SE 3 as a more affordable Apple Watch Series 10 with lots of the features that Apple unveiled in its 2025 lineup. The SE 3 has Sleep Scores and an 18-hour battery life, but excludes ECG updates, Blood Oxygen monitoring, Hypertension Detection, and Emergency SOS via satellite, features available on the more expensive Series 11 and Ultra 3.
If you only want a smartwatch for activity and sleep tracking and can leave the advanced health features and longer battery behind, this is the Apple Watch to buy.
Also: I tested every new Apple Watch model. Here’s the one I recommend most
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Current price: $340
Original price: $400
The Apple Watch Series 11 is the Apple Watch I’d recommend to people looking to upgrade their old Apple smartwatch to one of the brand’s best. It’s not as expensive as the rugged Apple Watch Ultra 3, but it comes with all the sensors that the $800 device has. It’s also more comfortable for sleeping and exercising, since the screen on this watch is a wee bit smaller and less bulky.
The Series 11 arrives with Apple’s FDA-cleared Hypertension Detection, Sleep Scores that grade your sleep, a 24-hour battery to last you through the day and night, and a more durable design.
I tested the smartwatch out for myself when it came out, and I was so happy with it I gave it an Editors’ Choice Award.
Also: Apple Watch Series 11 review
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Current price: $300
Original price: $350
The Pixel Watch 4 is one of my favorite smartwatches I tested this year for a few reasons. It’s one of the best Android smartwatches on the market right now, with thoughtful touches and upgrades that simply make sense. Google upgrades the Pixel Watch 4’s charging port for a faster connection and quicker charge. I’m always impressed by how quickly the battery boots back to 100%. The display is wider, and apps and buttons take up more of the screen.
Also: I tested the Pixel Watch 4
The watch is also powered by Google’s Gemini. This AI overhaul adds a Raise to Talk feature (no